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Author: idApostle

idApostle is Steve Zelle, an award-winning identity designer and consultant with over 20 years of experience developing visual brand identities with clients around the globe. In addition, I write articles about the creative process and logo design and created and run Processed Identity, a website where designers share the creative processes used when defining and refining visual identities.

Branding is Rarely about Being the Best

It’s rarely—if ever—enough to simply have ‘the best’. For example, the best technologies are often only adopted if the price point, timing, and landscape are right. The best service only matters if the product being offered also has value. The often self proclaimed title of ‘the best’ is subjective and fleeting

Posted on May 23, 2013Author idApostleCategories Identity & BrandingTags branding, Graphic Design, logo

Strategy Will Compensate the Talent

Strategy informs and equips a designer to properly engage in a business exercise, and not just dabble in creating something pretty but potentially ineffective.

Posted on February 5, 2013Author idApostleCategories Graphic DesignTags branding, graphicdesign, logo

Bland Branding: Can You Spot the Difference?

A look at how playing it safe with branding can result in looking like everyone else.

Posted on January 30, 2013Author idApostleCategories Identity & BrandingTags branding, graphicdesign, logo

Direct Communication Matters. Pass it on.

Unfortunately, it doesn’t take a great deal of miscommunication for a design project to go wrong. Without direct communication, a series of “pass it on” conversations take place where information is relayed through multiple people/filters.

Posted on January 7, 2013Author idApostleCategories ContestTags branding, Graphic Design

Top Apps for Graphic Designers 2012

Out of the many apps I download for the iPad and iPhone, very few end up being used regularly. The following is a list of the apps that survived the year on my devices—the ones that I think most graphic designers will find make their working day a little easier.

Posted on December 19, 2012Author idApostleCategories Graphic DesignTags Graphic Design

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