It’s rarely—if ever—enough to simply have ‘the best’. For example, the best technologies are often only adopted if the price point, timing, and landscape are right. The best service only matters if the product being offered also has value. The often self proclaimed title of ‘the best’ is subjective and fleeting
Strategy informs and equips a designer to properly engage in a business exercise, and not just dabble in creating something pretty but potentially ineffective.
A look at how playing it safe with branding can result in looking like everyone else.
Unfortunately, it doesn’t take a great deal of miscommunication for a design project to go wrong. Without direct communication, a series of “pass it on” conversations take place where information is relayed through multiple people/filters.
Out of the many apps I download for the iPad and iPhone, very few end up being used regularly. The following is a list of the apps that survived the year on my devices—the ones that I think most graphic designers will find make their working day a little easier.