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Tag: graphicdesign

Strategy Will Compensate the Talent

Strategy informs and equips a designer to properly engage in a business exercise, and not just dabble in creating something pretty but potentially ineffective.

Posted on February 5, 2013Author idApostleCategories Graphic DesignTags branding, graphicdesign, logo

Bland Branding: Can You Spot the Difference?

A look at how playing it safe with branding can result in looking like everyone else.

Posted on January 30, 2013Author idApostleCategories Identity & BrandingTags branding, graphicdesign, logo

Great Branding Says No!

To be effective, every brand must make decisions regarding when to say “No.” Your brand must embrace aspects that some individuals will perceive as a ‘dead-end’. A brand must do this to benefit from what your actual audience views as a strength.

Posted on December 18, 2012Author idApostleCategories Identity & BrandingTags brand, graphicdesign

What is Damn Good Design? + Book Giveaway

Damn good design can be groundbreaking, making us reflect “I NEVER would have thought of that”. It can suddenly become painfully obvious making us think “why DIDN’T I come up with that?”. Damn good design can surprise us, make us smile, form strong opinions, and result in action.

Posted on May 10, 2012Author idApostleCategories Graphic DesignTags branding, graphicdesign, logo

Relevance, Context and Making Your Audience Smile

Every audience has particular desires and influences, and no single solution can meet everyone’s needs. Understanding context is the key to creating meaningful connections. It’s a designer’s and clients best opportunity to ensure their audience smiles wide and proud.

Posted on April 27, 2012Author idApostleCategories Graphic DesignTags branding, graphicdesign, logodesign

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