Great Branding Says No!

To be effective, every brand must make decisions regarding when to say “No.” Your brand must embrace aspects that some individuals will perceive as a ‘dead-end’. A brand must do this to benefit from what your actual audience views as a strength.

Published by

idApostle

idApostle is Steve Zelle, an award-winning identity designer and consultant with over 20 years of experience developing visual brand identities with clients around the globe. In addition, I write articles about the creative process and logo design and created and run Processed Identity, a website where designers share the creative processes used when defining and refining visual identities.