In-depth creative process behind the evolutionary rebranding of Nossi College of Art’s logo, television spot and packaging.
How much lattitude do you give a client in this area, and when do you push back? Designer Discussion.
It is likely that no other piece of graphic design has the unobtainable expectations placed upon it that most clients have for a logo.
We all are guilty of wanting to be famous. We crave the attention and hope the notoriety will raise our rates and make our peers love us unconditionally. Basically, there is one good reason to gain notoriety; money. The other reasons are self-seeking and petty. There are, of course, those out there who thrive on such pettiness.
In most cases, a logo should be large enough to be seen but not overshadow the content, or the usability of the item it is adorning. It should be a badge of honor that is tastefully placed with a sense of balance and proportion. In almost all cases, it is better for a logo to whisper than to scream at your audience.