In-depth creative process behind the evolutionary rebranding of Nossi College of Art’s logo, television spot and packaging.
Author: idApostle
idApostle is Steve Zelle, an award-winning identity designer and consultant with over 20 years of experience developing visual brand identities with clients around the globe. In addition, I write articles about the creative process and logo design and created and run Processed Identity, a website where designers share the creative processes used when defining and refining visual identities.
What do you do when a client insists on deviating from your creative process?
How much lattitude do you give a client in this area, and when do you push back? Designer Discussion.
What is the Value of a Logo?
It is likely that no other piece of graphic design has the unobtainable expectations placed upon it that most clients have for a logo.
Do You REALLY Want to be a Design “Rock Star?”
We all are guilty of wanting to be famous. We crave the attention and hope the notoriety will raise our rates and make our peers love us unconditionally. Basically, there is one good reason to gain notoriety; money. The other reasons are self-seeking and petty. There are, of course, those out there who thrive on such pettiness.
Why a Bigger Logo Can Harm Your Brand
In most cases, a logo should be large enough to be seen but not overshadow the content, or the usability of the item it is adorning. It should be a badge of honor that is tastefully placed with a sense of balance and proportion. In almost all cases, it is better for a logo to whisper than to scream at your audience.