What do you do when a client insists on deviating from your creative process?

How much lattitude do you give a client in this area, and when do you push back? Designer Discussion.

Published by

idApostle

idApostle is Steve Zelle, an award-winning identity designer and consultant with over 20 years of experience developing visual brand identities with clients around the globe. In addition, I write articles about the creative process and logo design and created and run Processed Identity, a website where designers share the creative processes used when defining and refining visual identities. View all posts by idApostle