It is likely that no other piece of graphic design has the unobtainable expectations placed upon it that most clients have for a logo.
What is the Value of a Logo?
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idApostle
idApostle is Steve Zelle, an award-winning identity designer and consultant with over 20 years of experience developing visual brand identities with clients around the globe. In addition, I write articles about the creative process and logo design and created and run Processed Identity, a website where designers share the creative processes used when defining and refining visual identities. View all posts by idApostle