Why a Bigger Logo Can Harm Your Brand

In most cases, a logo should be large enough to be seen but not overshadow the content, or the usability of the item it is adorning. It should be a badge of honor that is tastefully placed with a sense of balance and proportion. In almost all cases, it is better for a logo to whisper than to scream at your audience.

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idApostle

idApostle is Steve Zelle, an award-winning identity designer and consultant with over 20 years of experience developing visual brand identities with clients around the globe. In addition, I write articles about the creative process and logo design and created and run Processed Identity, a website where designers share the creative processes used when defining and refining visual identities. View all posts by idApostle