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Author: idApostle

idApostle is Steve Zelle, an award-winning identity designer and consultant with over 20 years of experience developing visual brand identities with clients around the globe. In addition, I write articles about the creative process and logo design and created and run Processed Identity, a website where designers share the creative processes used when defining and refining visual identities.

Finding Craft in the Process

Laura Shore explores the humble, ubiquitous business card. While we may be moving toward a paper-less society—I don’t expect we will ever see a paper-free society. But where we do use paper these days, we need it to count.

Posted on February 14, 2011Author idApostleCategories Identity & BrandingTags Design, Inspiration, logo

Inspired Creative Process for the Big Design Challenge

Dion Star provides an in-depth look into the creative development of the Big Design Challenge Cornwall logo and branding.

Posted on January 25, 2011Author idApostleCategories Graphic DesignTags Design, Inspiration, logo

Designers Shouldn’t Be Taxi Drivers

Too many designers are satisfied to be simply taxi drivers. “Tell me exactly where you want to go, pay me, and I’ll take you there.” I don’t want designers to be taxi drivers. I want designers to be transportation consultants respected for their expertise.

Posted on January 18, 2011Author idApostleCategories Graphic DesignTags Design, Inspiration, logo

Thoughts From the Future of Design: Chicago Portfolio School

The established designers of today will eventually give way to fresh talent. The students of Advanced Logo Design at the Chicago Portfolio School share their thoughts about graphic design and the challenges and changes we face.

Posted on January 11, 2011Author idApostleCategories Identity & BrandingTags Design, Inspiration, logo

Off the Dribbble: Has Sharing Gone Out of Bounds?

Designers are increasingly sharing client work in progress to elicit feedback using tools like Dribbble. This seemingly benign act damages the work, the client and the design profession and paints us as hypocrites. Read the 5 reasons why client work in progress should not be shared.

Posted on December 15, 2010Author idApostleCategories Graphic DesignTags Design, ethics, Inspiration

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