To be effective, every brand must make decisions regarding when to say “No.” Your brand must embrace aspects that some individuals will perceive as a ‘dead-end’. A brand must do this to benefit from what your actual audience views as a strength.
Author: idApostle
idApostle is Steve Zelle, an award-winning identity designer and consultant with over 20 years of experience developing visual brand identities with clients around the globe. In addition, I write articles about the creative process and logo design and created and run Processed Identity, a website where designers share the creative processes used when defining and refining visual identities.
What is Damn Good Design? + Book Giveaway
Damn good design can be groundbreaking, making us reflect “I NEVER would have thought of that”. It can suddenly become painfully obvious making us think “why DIDN’T I come up with that?”. Damn good design can surprise us, make us smile, form strong opinions, and result in action.
Relevance, Context and Making Your Audience Smile
Every audience has particular desires and influences, and no single solution can meet everyone’s needs. Understanding context is the key to creating meaningful connections. It’s a designer’s and clients best opportunity to ensure their audience smiles wide and proud.
In-Depth Design Process for Utrecht City Theatre Branding
Extensive look into the Creative Process of the Utrecht City Theatre branding by Edenspiekermann
The Process of Imagination, Analysis and Action
The creative process involves tangible actions juxtaposed with the intangible mystery of creativity. It often suffers under a linear approach and blossoms when you dare to ask “why don’t we try ….” It’s what makes something more than just an idea. It offers a result via the marriage of imagination, analysis, and action.