Branding is Rarely about Being the Best

It’s rarely—if ever—enough to simply have ‘the best’. For example, the best technologies are often only adopted if the price point, timing, and landscape are right. The best service only matters if the product being offered also has value. The often self proclaimed title of ‘the best’ is subjective and fleeting

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idApostle

idApostle is Steve Zelle, an award-winning identity designer and consultant with over 20 years of experience developing visual brand identities with clients around the globe. In addition, I write articles about the creative process and logo design and created and run Processed Identity, a website where designers share the creative processes used when defining and refining visual identities. View all posts by idApostle