Direct Communication Matters. Pass it on.

Unfortunately, it doesn’t take a great deal of miscommunication for a design project to go wrong. Without direct communication, a series of “pass it on” conversations take place where information is relayed through multiple people/filters.

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idApostle is Steve Zelle, an award-winning identity designer and consultant with over 20 years of experience developing visual brand identities with clients around the globe. In addition, I write articles about the creative process and logo design and created and run Processed Identity, a website where designers share the creative processes used when defining and refining visual identities.