Most Web designers think that the only way to entice users to stay on a site is with flashy graphics and images. Very often, good content falls by the wayside; the reality is, content is key, especially if a site is providing goods and services. You have to ensure that in addition to providing the best possible images of your merchandise, you have content that will close the deal. That’s why appealing to the brain is so important.
Tag: writing
Good Web content examples and what makes them work
Web content can make or break a website – no matter how good the design is. Most designers know this from first-hand experience. So it wasn’t surprising when WDD visitors who read How to spot and avoid web copy that kills websites demanded a follow-up showcasing good web content.
Ultimate guide to crafting extraordinary headlines
No amount of effort put into a pixel-perfect design, with eye-pleasing typography, and heart-warming content can ever offset the importance of an incredible headline. Without it, your efforts will go unnoticed.Yet some of the ugliest websites can get all of the attention and recognition that yours deserved. A shame, isn’t it? But it is probably because you forgot to work on the most important part of any piece of online content: the headline (or title).
How to Spot and Avoid Web Copy that Kills Websites
Web designers and developers sacrifice countless hours and sleep sorting out clients’ objectives, audiences’ needs, brand continuity, page layouts, information architecture, navigation, functionality, cross-browser compatibility, accessibility — the list goes on. And then the web copy finally arrives. If the content is good, it conveys the right messages, and helps boost online presence, traffic and conversion rates.
Future Design Thinking: I’m on a boat! I haz treasure!
The air is warm with the crashing of waves as as cool breeze washes over us in the basking sunlight overhead, gently lending a soft glow to the shimmering sea stretching on to forever.