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SEO (Search Engine Optimization for you newbies) is the most powerful weapon a Website owner has at his disposal these days. By using the proper SEO tools, you can make your site rank higher for certain keywords in search engines like Google. Higher rankings equal more traffic, which in turn equals more profits in your pocket.
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SEO and Web Development: Pros and Cons of Sitemap.xml

When designing the architecture and navigational structure of a web site, a sitemap can be extremely helpful. A sitemap can keep the navigation links organized by category, predict how any dynamic links will function, and keep the framework under control. Web developers are not the only parties involved in the process who can benefit from a well-structured sitemap. Many search engines, including Googlebot, can crawl through an XML file that contains the sitemap data to crawl and index the site’s content.