Essentials of Designing a Perfect Newsletter

As the name says, newsletter is an essential tool of business communication alongside brochure, flyer and business card etc. A newsletter is more like a corporate bulletin that acts as a good source of information about the happenings in an organization. The target readers of a newsletter are company employees as well as its existing and potential clients. However, this post focuses on the importance of how a newsletter should look and which things should it contain the best. The main objective of the newsletter is to attract readers and only a well-designed newsletter will draw readers to itself. Your newsletter design is important like the cover design of a book. No matter how perfect the elements of your newsletter are, if your newsletter design is not good enough, almost no one will be attracted to read it. Marketing with newsletters and print postcards is a great way to keep in touch with current customers.

Essentials of Designing a Perfect Newsletter

As the name says, newsletter is an essential tool of business communication alongside brochure, flyer and business card etc. A newsletter is more like a corporate bulletin that acts as a good source of information about the happenings in an organization. The target readers of a newsletter are company employees as well as its existing and potential clients. However, this post focuses on the importance of how a newsletter should look and which things should it contain the best. The main objective of the newsletter is to attract readers and only a well-designed newsletter will draw readers to itself. Your newsletter design is important like the cover design of a book. No matter how perfect the elements of your newsletter are, if your newsletter design is not good enough, almost no one will be attracted to read it. Marketing with newsletters and print postcards is a great way to keep in touch with current customers.

Corporate Branding – Social and Financial Benefits

Branding is the process of creating an association between a symbol/object/emotion/perception and a product/company with the goal of driving loyalty and creating differentiation. For example, through product packaging and advertising, Coca Cola has created an association between many different elements of its brand to its consumers. The hourglass shaped bottle, the red and white colors, and even the font of its logo together make Coca Cola distinctive from its competitors. Branding has many shapes, forms and mediums i.e. brochures, flyers, company business cards, postcards, website, newsletter, packaging and even the office interior and exterior. All these and a constant advertising has been successful in reinforcing past positive associations between the brand and consumers. Including your logo on every marketing piece from business cards to your signage can help customers recognize your brand.

Corporate Branding – Social and Financial Benefits

Branding is the process of creating an association between a symbol/object/emotion/perception and a product/company with the goal of driving loyalty and creating differentiation. For example, through product packaging and advertising, Coca Cola has created an association between many different elements of its brand to its consumers. The hourglass shaped bottle, the red and white colors, and even the font of its logo together make Coca Cola distinctive from its competitors. Branding has many shapes, forms and mediums i.e. brochures, flyers, company business cards, postcards, website, newsletter, packaging and even the office interior and exterior. All these and a constant advertising has been successful in reinforcing past positive associations between the brand and consumers. Including your logo on every marketing piece from business cards to your signage can help customers recognize your brand.