Lisa Hassell and Neil Bennett speak to leading artists and designers who share tips to make the most of your hand-drawn and painted projects.
Tag: Designers
Made North: Conference for Creative Innovation by Artists and Designers
MADE NORTH celebrates today’s innovators and provides a creative platform for presenting and debating ideas, processes and technology to inspire the future talent emerging from the North.
Make digital projects seem hand-made
A new wave of artists, illustrators, designers and animators are incorporating craft elements into their work, bringing a handmade feel to projects that have, in recent times, been largely part of the digital domain.
Designers who Aspire to Turn Leads into Deals
Designers either freelance or independent have primary concern of earning their bread and butter from their skills, however, they often lack in selling their services to right client. Most of the designers often have thick list of potential client lists which remain in the list mainly due to designer’s deficiency of bringing them on board by turning lead in sale. The reason of this attitude is numerous and one cannot really categorize it, hence; we can safely say that designers probably don’t have this skill by nature. It does not mean they cannot acquire it.
Branding for Beginners: Where to Start
According to Kristie Rimmele, Internet Marketing and Branding Expert, 75 percent of consumer buying decisions are based on emotions. This relates to the sales philosophy of “selling to the benefit.” This means that consumers don’t purchase a product or service per se but the benefit that product or service provides. The goal of branding for every company is to instill in the mind of consumers the perception that they alone can provide that benefit in a way that no other company within its niche can.