A look at how playing it safe with branding can result in looking like everyone else.
Published by
idApostle
idApostle is Steve Zelle, an award-winning identity designer and consultant with over 20 years of experience developing visual brand identities with clients around the globe. In addition, I write articles about the creative process and logo design and created and run Processed Identity, a website where designers share the creative processes used when defining and refining visual identities.
View all posts by idApostle
