Typography is an important and crucial part of promotional material and advertising campaigns. Designers usually use typography to set a theme and mood in an advertisement. The latest trend in print advertisements is to use bigger fonts that grab the attention of the viewers.
Man is basically inclined towards change and novelty. He can’t concentrate same type of ideas unless he finds newness in it. This gives rise to creative ideas in different walks of life. As we are well aware of the place and importance of advertisement in the present era, marketing and advertising agencies are continuously busy in introducing their creative ideas in the form of print advertisements.