An Emblem is an object or a representation that functions as a symbol. Much info can be placed inside the badge/emblem like establishment date, location, address, tag line, and much more. Many businesses use emblems as their permanent logo design. Some logo designers frown upon this, because the lack of simplicity/the argument of visibility when re-sized, while others praise it. The bottom line is that if you attack this task correctly, the outcome should be beautiful.