Illustration is one of the most primitive mediums of communication and an ancient genre of art. Illustration has been in practice of the human race even before the words and languages were invented and Egyptian hieroglyphics is one such example. Illustration art offers artists a certain kind of freedom of expression. From comics to character-making, illustration has its strong impact in the individual as well as commercial designing. Many years ago businesses used to feel unpleased at using illustrations in their marketing materials. However, today, the use and influence of illustrations is growing right along. Unlike simple graphic designers, who develop logos, brochures, post cards, business cards and similar communication, Illustration designers are frequently expected to create lively, character-driven illustrations with personality and often a touch of humor. Using color illustrations on printed flyers can help create buzz for a nightclub event, a grand opening, or a sale.