In today’s marketing world a print ad remains a very effective means to grab the audience. A printed ad has got a specific format which designers have to take into account when creating it. The main idea or message should be communicated simply, be eye-catchy enough to attract the viewer’s attention and presented in the best possible way. But the question is how a designer can achieve a success and create an ad that would make the audience draw enough attention at the offered products or services. The question still remains open:)