Designers Shouldn’t Be Taxi Drivers

Too many designers are satisfied to be simply taxi drivers. “Tell me exactly where you want to go, pay me, and I’ll take you there.” I don’t want designers to be taxi drivers. I want designers to be transportation consultants respected for their expertise.

Published by

idApostle

idApostle is Steve Zelle, an award-winning identity designer and consultant with over 20 years of experience developing visual brand identities with clients around the globe. In addition, I write articles about the creative process and logo design and created and run Processed Identity, a website where designers share the creative processes used when defining and refining visual identities. View all posts by idApostle