8 Tips to Boost Your Business Website’s Conversion Rate

There’s a phenomenal focus on generating traffic in the online marketing world. Businesses fight for clicks, stage immensely competitive bidding wars and spend thousands of hours pushing their websites to the top of search pages.
Top-ranking websites and prominent ads, often on auto-pilot, generate thousands of dollars a day. But is this the most profitable way to secure clients online? The amount of traffic running through a website isn’t directly tied to the amount of income that the website generates.