We’ve looked at some of the most effective film marketing materials out there – the promo posters that have been used on modern releases and older movies – and established some key elements that have contributed to their success. These aren’t just commercial successes either – everything from smaller cult movies to huge blockbusters benefits from these 7 simple movie poster design elements.
Tag: how to
How Old-Fashioned Marketing Can Supercharge Your Design Business
Small freelance businesses are unable to market themselves without an ample budget and plenty of time. Increasingly, freelancers are forced to turn to bidding websites in search of work. They compete for projects that offer little in the way of income and that entail a great deal of stress.
Eight Ways to Combine Typefaces
Don’t be afraid to try new things in your typography, but trust your eye and your instincts as a designer. Sometimes, even things that follow all the “rules” of typography can still look awful (and vice versa).
Applying Color Schemes Requires Seeing Them Anew
Choosing colors is the first step. Adapting them to fit your design requirements is just as important. What looks good in a swatch may not work well on a web page—but that doesn’t mean you have to return to square one. We’ll explore here new ways to look at color schemes.
All You Need To Know About Good Headline Creation That Work
A headline tells the beginning and the end of the content. It should say what the article is all about and what to expect from it, either explicitly or implicitly.