Branding is the process of creating an association between a symbol/object/emotion/perception and a product/company with the goal of driving loyalty and creating differentiation. For example, through product packaging and advertising, Coca Cola has created an association between many different elements of its brand to its consumers. The hourglass shaped bottle, the red and white colors, and even the font of its logo together make Coca Cola distinctive from its competitors. Branding has many shapes, forms and mediums i.e. brochures, flyers, company business cards, postcards, website, newsletter, packaging and even the office interior and exterior. All these and a constant advertising has been successful in reinforcing past positive associations between the brand and consumers. Including your logo on every marketing piece from business cards to your signage can help customers recognize your brand.
Tag: advertising
Corporate Branding – Social and Financial Benefits
Branding is the process of creating an association between a symbol/object/emotion/perception and a product/company with the goal of driving loyalty and creating differentiation. For example, through product packaging and advertising, Coca Cola has created an association between many different elements of its brand to its consumers. The hourglass shaped bottle, the red and white colors, and even the font of its logo together make Coca Cola distinctive from its competitors. Branding has many shapes, forms and mediums i.e. brochures, flyers, company business cards, postcards, website, newsletter, packaging and even the office interior and exterior. All these and a constant advertising has been successful in reinforcing past positive associations between the brand and consumers. Including your logo on every marketing piece from business cards to your signage can help customers recognize your brand.
Poster Art – Reminiscence Down the History Lane
Poster art is one of the most well-defined forms of art that has a rich historical background that involves a number of famous artists throughout the world. Ranging from advertising campaigning to political and social awareness, posters have made their mark well on the walls of history. These interesting pieces of paper are a frequent tool of advertisers, propagandists, protestors and other groups trying to communicate a message. Another type of poster is the educational poster, which may be about a particular subject for educational purposes. However, whatever their purpose may be, posters have inherited a rich legacy of art and artists.
Poster Art – Reminiscence Down the History Lane
Poster art is one of the most well-defined forms of art that has a rich historical background that involves a number of famous artists throughout the world. Ranging from advertising campaigning to political and social awareness, posters have made their mark well on the walls of history.
Nike Inspired Graphic Designs
About a month ago I wrote a post that showcased some really talented artists’ designs and their tribute to the Adidas brand. In today’s post I am featuring some really cool Nike designs. Although Adidas is my preferred brand, I still think that it is important to showcase these beautifully inspired Nike designs which are equally as impressive.